This hair mask came highly recommended by several of the beauty bloggers I follow, so I tried this with high expectations. A “deep recovery” hair mask, it claims to be “so powerful, just a small amount is enough to restore dried out strands to be soft, lustrous, and shining in minutes.” You’re only supposed to use it once a week and it is for “extra dry or over-processed hair.”
My hair is very dry, so I certainly fit the bill. I tried this twice in the space of four days (the second time to see if I’d been mistaken the first time) and both times had the same results: nothing. It did soften my hair a very little, but to nowhere near the extent of Aveda’s Dry Remedy or even Herbal Essences conditioner. I applied plenty of product, and left it on a full 5 minutes (jar says 3-5 minutes) the second time to see if it would make a difference, but it did not – as far as my hair’s texture I honestly could barely tell a difference at all. This product, as far as what it’s supposed to do and what I wanted it to do (which is moisturize and soften my hair) is a complete failure. The one thing that it did do is add extra shine to my hair, but shine isn’t much good if your hair is still rough and dry.
I have a feeling this works better on thin, fine hair (it’s highly rated on Drugstore.com) – so if you have a different hair type feel free to try it out. I found it to be completely ineffective however.
Verdict: Skip it!